Brand Identity
L.A Chinatown
Los Angeles Chinatown is a cultural hub blending Chinese heritage with modern innovation. With its rich history, iconic architecture, and vibrant markets, Chinatown offers a welcoming space for residents and visitors.
The brand embraces diversity and unity, creating a dynamic destination that honors its legacy and inspires pride in future generations.
This is a collaboration with Yizhi (Eddie) Zhang from ACCD
Visual identity, Logo design, poster design, booklet design, wayfinding signage
We were inspired by traditional Chinese painting for color palette but use them ina new way to carry on the legacy.
Original Design
