The rebranding of Japan Airlines (JAL) is a collaboration with

Yizhi (Eddie) Zhang from ACCD.

https://profile.artcenter.edu/yizhi-zhang

Visual identity, Logo design, Poster design, UI design, web design

Original Branding

Our rebranding project aims to reproduce JAL’s elegant, efficient, and profession.

We use the imperial chrysanthemum logo to add the impression of longevity, but highly graphic style, resulting in a nostalgic yet modern impression of the brand.

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Chinatown Identity