
The rebranding of Japan Airlines (JAL) is a collaboration with
Yizhi (Eddie) Zhang from ACCD.
https://profile.artcenter.edu/yizhi-zhang
Visual identity, Logo design, Poster design, UI design, web design
Original Branding
Our rebranding project aims to reproduce JAL’s elegant, efficient, and profession.
We use the imperial chrysanthemum logo to add the impression of longevity, but highly graphic style, resulting in a nostalgic yet modern impression of the brand.