JAL Visual Identity Design
Visual identity
Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity.
Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.
Metropolis
Illustrations
“Metropolis” is a serial illustration that is inspired by Fritz Lang’s silent movie that shows an ambivalent relationship between the working class and the elite class.
L.A Chinatown
Visual identity / Wayfinding Design / Poster design / Trifold Design / Commercial products design
The brand embraces diversity and unity, creating a dynamic destination that honors its legacy and inspires pride in future generations.
Kew Gardens
Visual Identity / Wayfinding Design / Poster design / Commercial products design
The refreshed branding aims to enhance visitor engagement, reflecting Kew's dedication to plant conservation.
Others → Illustrations
Others → Graphic Design
Posters