JAL Visual Identity Design

Visual identity

Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity.

Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.

Metropolis
Illustrations

“Metropolis” is a serial illustration that is inspired by Fritz Lang’s silent movie that shows an ambivalent relationship between the working class and the elite class.

L.A Chinatown

Visual identity / Wayfinding Design / Poster design / Trifold Design / Commercial products design

Los Angeles Chinatown is a cultural hub blending Chinese heritage with modern innovation. With its rich history, iconic architecture, and vibrant markets, Chinatown offers a welcoming space for residents and visitors.

The brand embraces diversity and unity, creating a dynamic destination that honors its legacy and inspires pride in future generations.

Kew Gardens
Visual Identity / Wayfinding Design / Poster design / Commercial products design

Kew Gardens stands as a global beacon of botanical research and heritage. This rebranding initiative seeks to harmonize its rich history with modern design elements, encompassing visual identity, wayfinding systems, promotional materials, and commercial product designs.

The refreshed branding aims to enhance visitor engagement, reflecting Kew's dedication to plant conservation.

Others → Illustrations

Others → Graphic Design

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Hi, I am Cornelia Wang

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